Seeing Yourself as Others Do ...
Change Masters® has individually coached over 2,000 executives and professionals from 150 premier companies. We know the personal challenges top leaders face and how they can be more effective. Our approach is pragmatic and proven. We do not take academic approach to real challenges facing leaders.
Our Keynotes address the topics summarized in our book Seeing Yourself as Others Do ... Authentic Executive Presence at Any Stage of Your Career which uses the CLEARLI attributes: Command, Leverage, Expectations, Audience, Relationships, Listening, and Inspiration. So often well intended leaders are misunderstood because their internal and external authenticity are not aligned. It is not enough to have good intentions. You need to also make sure others so they understand your intentions and context so you get credit for your efforts. Juan, a senior executive we worked with, learned the importance of communicating context in a very measurable way.
COMMAND of the Room with Charisma
Some people own their space, projecting ease, warmth and capability. People observe your walk, posture, facial expression, vocal impact and dress quality to assess executive presence. They watch how you enter a room, sit in a chair and graciously interact with others. Command of the room with gracious charisma is the look and sound of confidence, conviction and competence based on nonverbal behavior.
LEV ERAGE Influence and Power
Achieving great results requires knowing how to influence others and also understanding the organization’s power and politics. The most influential leaders use influence without being seen as political. They know how to use the power they’ve been given in a values-based manner. Being an effective influencer with authentic political savvy is not an oxymoron. It’s achievable and essential to your success.
EXPECTATIONS : Strategic and Tactical
Executive presence means you can move back and forth easily between strategic vision and tactical direction. Both need to be articulated well and connected continuously. Creating an engaging vision for a goal or project gives the tasks meaning. Execution makes a strategic vision more real and relevant. Mastery of both allows you to create and capture value. We present ideas to help you keep people on track using our expectation-setting model.
AUDIENCE Connections
Presentations have changed the trajectory of many high-level careers. Connecting with the audience is what makes the difference. Outstanding presentation skills can dramatically impact the direction and commitment of an organization. Formal and informal presentations of information are the moments in which people significantly assess your capability. Even small-group presentations in front of the right audience can be pivotal. Maximizing your presentations with these tips will dramatically increase your memorable executive presence.
RELATIONSHIP Competence Locally and Remotely
Interpersonal skills have always been key to leadership success. Their importance has been increased by globalization, diversity, instantaneous communications and the expectation of 24/7 electronic interactions. The speed and access of communications has changed how we lead around the world, in different buildings or across the table. We are all dependent on so many people to get our jobs done today. Managing relationships well can make or break your effectiveness both locally and around the globe.
LISTENING Engagement
Most executives think they are much better listeners than others do. Great listening is not just great hearing. The test of a good listener is whether the other person feels heard and understood. Several studies have identified listening as the most critical success factor for executives. You spend over half your day listening to others; you may as well get good at it!
INSPIRATION, Motivation and Praise
Praise and motivation matter. If you’re not consistently reinforcing what you expect, you won’t get what you expect. People deliver best when they feel valued and respected, no matter what pressures exist. To get the biggest impact for the praise you deliver, demonstrate honest warmth with engaged poise, because praise from you matters more than you know.
We have worked for two decades with clientele who have diverse backgrounds including nationality, race, gender, sexual orientation, values, religion and age. The CLEARLI executive presence attributes have applied to all of them. They have found great benefit in learning these attributes to be more effective in their workplaces while still being able to be true to themselves.



